Metahero's Rebranding Story: New Website
Bringing Digital Avatars To Life
In the second in our rebrand article series, we caught up again with our design partners at Properly Studios to hear more about the story behind our new website. As the dust settles on a successful new site launch, marking a new beginning for the project, we wanted to share a little more from them on the process and thought behind our new look!...
Properly Studios: "In our previous blog post we covered our process in discovery and brandsprint with Metahero, a blockchain-based platform with a vision to bring advanced 3D scanning and modeling technology to the world. They wanted to revamp their brand identity and overall marketing strategy, and seeing as they serve a yet untapped market, we gladly accepted the opportunity.
This article covers the purpose of building the website, the primary call to actions associated with it, and the various faces associated with the business.
A Revamped Website
Metahero's revamped website was a necessity for multiple reasons. The rebranding efforts aimed to give Metahero a fresh and modern look that truly reflected their vision and positioned them as industry leaders. The previous website layout failed to reflect the innovative nature of Metahero's technology and the direction their new team were wanting to take. Once the logos were complete, we decided to explore this concept even further with Metahero’s website.
The primary objective of the new website layout was to enhance user experience and engagement. By incorporating seamless animations, visually appealing graphics, and intuitive navigation, the revamped layout provided visitors with an immersive and interactive journey through Metahero's offerings. It was designed to inform, captivate, and leave a lasting impression on users.
Displaying Metahero's Use Cases
Covering the use cases of Metahero, the new website layout was carefully crafted to expand Metahero's target audience beyond the crypto industry. The previous gaming-like aesthetic limited their appeal, so the redesigned layout presented a sleek and professional design to attract a broader range of users. This strategic approach aimed to position Metahero as a versatile and reliable solution provider for various industries, including e-commerce, gaming, and healthcare.
One of the key reasons in building pages to display Metahero’s use cases was to focus on getting scans booked for their company. These scans are the portal to the digital universe for their users, and the previous website layout did not help achieve that goal. They were not able to close on such scans with the previous website, this website focuses on exactly that.
As users explore the different use cases for Metahero they can immediately book a scan as they learn about what vertical suits them most.
Booking a Scan: The Portal To The Digital Universe
Once a user is keen on transforming themselves into a digital avatar, they will be able book a scan at one of the many portals to be located around the world. These scans will convert your physical self into the digital avatars you see above. We built the website around the significance of this page. As things stand today, the doorway to Metahero revolves around their scanners , as such this is the main focus on the new website. The design and flow of the website has been engineered to draw the user to convert and book a scan.
Tokenomics & Meet The Team: Immersive Design Elements
When users access the tokenomics page, they are greeted with a captivating 3D trophy model of the Metahero logo in token form. This dynamic visual sets the tone for the page as users delve into the intricacies of the Metahero ecosystem's economics.
The page offers users an in-depth understanding of how tokens function within the Metahero ecosystem, including their purpose, distribution, and utility. The tokenomics page outlines important details such as token supply, allocation, staking mechanisms, and rewards. By providing transparency and clarity around the project's economic model, it builds trust and confidence among users, investors, and stakeholders.
Below, you’ll find the “Meet The Team” page, another key element in any website design.
Meet the Team
A "Meet the Team" page holds significant importance in a website as it provides an opportunity for visitors to connect with the individuals behind the brand. It allows users to gain insights into the team members' backgrounds, expertise, and roles within the company. This page helps establish a sense of trust and credibility, as users can see the real people driving the organization forward. By showcasing the team's diverse skills and experiences in an elegant way, it creates a personal connection and fosters a stronger relationship between the brand and its audience.
The application of these pages contributes to creating a comprehensive and informative website experience. They help humanize the brand, establish credibility, and offer valuable insights into the company's key personnel as well as the economic framework underlying the project. These pages not only engage visitors but also instill a sense of trust, which is vital for building strong relationships with users and potential investors. With the ultimate goal of getting folks to book scans for Metahero, this is a great way to capture attention for all visitors to the Metahero website.
Beyond the creation of the website, part of the rebrand priorities were to make sure that the website was accessible to users on both mobile and desktop. In modern times it goes without saying the importance of compatibility with mobile phones. With smartphone popularity hitting 85% of the world's population, we deem it a necessity to have an accurately made mobile website for clients in today’s age of technology.
The public's response to the new identity has been overwhelmingly positive, a testament to the successful implementation of the new design.
The rebrand accurately reflects Metahero's vision to position itself as a leader in the field of virtual reality and digital avatars, and we're excited to see the brand take its place alongside other tech giants in the future. Oh, and our work is not done here just yet! We're excited to share that we will continue working on this project and aim to bring our client's vision to life! Here is a sneak peak recently published by Metahero of what is to come: Metahero’s avatar app & web configurator. Stay tuned for more exciting updates on Metahero’s exciting branding journey as we continue our work together!"
Thanks again to the team at Properly Studios for their fantastic work on our new website. We look forward to this year's reveal of our software which is set to be some of our most exciting work together yet, not long now!
Till then, stay tuned!